SMS has the changed the way information moves in current high tech world. Any information can be sent to mobile phone user in text form. This text could be any Branding Building, Sales Promotion, Marketing or any other important information, it goes directly into mobile users hand.
Immediate: ‘Brand in hand’
Instant: Dialogue with consumer
Targeted: Age, Gender, Group
Response: rates of over 10%
Recall: rates of over 75%
ROI: Stronger than other media
Cost: Very Economical
Viral: Customers forward messages